At the beginning of July, I received an email from my friends over at FEED, about a secret new collection they were launching at the end of August.

This was going to be their very first LEATHER collection and was honored to be selected the photographer for this campaign! I immediately got to work with their creative director about making this shoot come to life. Lauren Bush Lauren founded FEED in 2007 with the simple idea of creating products that would engage people in the fight against hunger in a tangible way. Every product has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase. Since their launch their handbags remained primarily canvas.

Being that this was going to be such a powerful campaign, I decided to produce the shoot and put together the perfect team. The turnaround was going to be quick, so the key was to put time into perfecting the details.

After weeks of emails and concepting, sourcing the perfect team (which they were!) Our model Jelena was one of the best I've worked with and Connie the stylist brought the perfect editorial edge. I'm so excited to share with you the Behind the scenes + final photos from this campaign.

MEET THE TRAILBLAZERS

CREDITS:

photography: CHRISTINA EMILIE | model: JELENA SALIKOVA | styling: CONNIE BERG | retouching: ALYSSA BENEDETTO

backdrop: OLIPHANT STUDIOS